If you’re a podcaster, you’re probably aware that podcasts have become a serious media choice, with niche audiences and one-on-one connections. However, to make money from your hobby, you need to create a podcast that fulfils the requirements advertisers need, so they can spend money on your content.
Brand safety is a significant concern for advertisers, as they don’t want their family-friendly ads to end up on a controversial podcast. While there’s no podcast code of conduct or jurisdiction of the BCCSA over podcasts, podcasters need to adhere to other bodies or codes of conduct applicable to their country.
Podcasting has moved on from the brash, self-aggrandising era. New podcasting is empowering and about communities, and it’s easy to see which iteration brands will prefer. So, if you want to attract advertisers, you need to play by the rules, have your data and insights on hand, and most importantly, be easy to work with.
Do you want to make this a profession?
Podcasting has become competitive. For you ro break through the clutter you need to make sure that your podcasts are set up correctly.
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