Advertising
course AND WHAT IT ENTAILS
Advertising hungry legends can get a recognised National Certificate in Advertising (NQF Level 5) while actively working on campaigns for brands. Our academy is where theory and practice integrate, ensuring you are fully equipped to walk straight into the working world. We provide a once-in-a-lifetime opportunity to study and apply knowledge in an actual studio environment, giving you a head start in the media world.
Your mornings are spent in lectures learning the principles of advertising. Afternoons are reserved for time in a working studio, where you will join some of the brightest minds in their real-life playground, a place where creativity runs wild. You will work on actual client campaigns and deal with scenarios not covered in textbooks.
At the end of the course, you will have the skills necessary to break down a brief, understand the agency process, and create results-driven campaigns using scripts, stills and video.
The advertising world is competitive. To succeed, you need to adhere to deadlines, pay close attention to detail and have a strong work ethic. Our advertising course teaches you how to navigate these areas successfully. Once qualified, you will walk away with a NQF Level 5 certificate in Advertising. You will demonstrate competency in various specialities within this field, and have the ability to compete internationally. These specialities can include anything from media buying and TV/radio, copywriting, art direction, client service to print production. You will have gained valuable experience while working in-house in our live studio.
After completion you will be able to :
- get your foot in the door to progress to higher levels of the industry;
- fully grasp the agency process, systems and technical methods;
- understand copywriting, art direction and design, client service, media buying, television/radio production, and print production;
- forge long-lasting relationships with industry professionals working with top brands;
- analyse and source vital information necessary for decision making;
- present ideas and make recommendations;
- project manage advertising assignments according to client briefs.
SAQA ID NUMBER: 58820
ADVERTISING
Work on active campaigns for brands while you gain on-the-job advertising experience in our academy. Our advertising certificate ensures you understand the in-depth processes and systems of this rewarding and competitive media field. You will be introduced to various sectors within advertising, which include everything from copywriting to art direction, client service, media buying, TV/radio, and print.
RADIO PRODUCTION
Attend lectures in the morning and unleash your creativity in the afternoons in our working studio where the popular iLOVEmelville.LIVE broadcasts from. This is where you will put your theory into practice and learn all there is to know about radio from experienced entrepreneurs. Walk away with knowledge of how to develop content for radio broadcasts, and build lifelong connections with industry experts.
AUDIO PODCAST
In the last 15 years, podcast have gone from mainly a niche market to the mainstream. There’s a world of information and entertainment for people of all interests.
Learn how to create your own high quality podcast over a period of four Saturdays at the Media Academy Campus in the heart of Melville, Johannesburg.
TIKTOK WORKSHOP
With more than 800+ million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
This workshop will not only help you conquer, but provide you with the necessary tools to become a TikTok Guru!