AUDIO PODCAST MASTERCLASS
A beginner’s guide to podcasting
NEXT COURSE STARTS 1 june 2024
In the last 15 years, podcast have gone from mainly a niche market to the mainstream. There’s a world of information and entertainment for people of all interest, so how do you capitalise on this burning platform and turn it into your next business opportunity?
Learn how to create your own high quality podcast over a period of four Saturdays at the Media Academy Campus in the heart of Melville, Johannesburg.
This high value course is held over a period of four Saturdays and is everything you need to launch your own podcast!
There are over 500 000 podcasts in existence today and they are ever growing in popularity. There are over 100 million listeners and close to 20 Million episodes fighting for the mainstream spotlight. Create your own in just four Saturdays.
COURSE PRESENTERS
Paulo Dias
Radio is no longer the sole custodian of audio marketing, so it is important to take a holistic approach to an audio strategy. Radio paired with podcasts, music streaming and even streaming of radio through apps and websites gives brands an opportunity to surround a listener regardless of platform. If there are ears out there you need to fill them. In my role as an convergence specialist I examine the possibilities available to brands and advertisers to give them a fully developed audio strategy that examines best and ‘next’ practice in audio marketing.
Dean Konidraris
Experienced in working across brand strategy and development, integrated marketing, digital marketing, CRM, innovative marketing, trade marketing, channel planning, destination branding and managing and motivating teams of people. Having experience as a co-owner and founder of an advertising agency, in broadcasting ( Highveld stereo, Talk radio 702, KFM, Jacaranda 94.2), production ( Radio, TV, Film and musical) and digital marketing, has allowed me to have a unique outlook on the creative, production and communication process.
Morne Ebersohn
Morne has over 27 years of experience as a Director doing Strategy, Campaign, Management, Media Services and Content Production. He holds a diploma in Public Relations and have more than 27 years work experience in Public Relations, Project Management and media.
Did you know that with the Media Academy, you will have
direct access to your course presenters.
COURSE OVERVIEW
The world of Audio Podcasting
- What is podcasting vs Radio/TV broadcasting?
- Know your audience, explore and identify your potential audience for your podcast.
- What are the different Podcast Formats that you can explore?
Content
- Understand Niche Topics for your podcast.
- Discover the concept and creative look/feel for your podcast
- How to choose your music
- What are the different Podcast content that you can explore?
Technical
- Learn about Microphones
- Learn about Cabling
- Understand Acoustics
- Learn about Editing
- Understand Computer Setup
- Learn about Exporting Formats
- You’ll learn about Studio Etiquette
- Practice Vocal Training
- Understand Interview Techniques / Research
- Getting the best sound out of your voice (technical) EQ & Compression
- How to setup your Audio Identity Packaging
Breakaway practical setup for your podcast
Setup a whole podcast studio from scratch with your Breakaway groups!
Distribution
- Learn about different Platforms
- Learn about Podcast Licensing / Music Licensing
- Marketing to your audience to boost engagement
- Learn about Podcast Sponsorships
- Learn about Audience Engagement
- Promos and Summaries
- Understand how to launch your podcast.
- Positioning your podcast to a prospect sponsorship brand.
We are giving access to some Top Podcast and Content Minds!
ADVERTISING
Work on active campaigns for brands while you gain on-the-job advertising experience in our academy. Our advertising certificate ensures you understand the in-depth processes and systems of this rewarding and competitive media field. You will be introduced to various sectors within advertising, which include everything from copywriting to art direction, client service, media buying, TV/radio, and print.
RADIO PRODUCTION
Attend lectures in the morning and unleash your creativity in the afternoons in our working studio where the popular iLOVEmelville.LIVE broadcasts from. This is where you will put your theory into practice and learn all there is to know about radio from experienced entrepreneurs. Walk away with knowledge of how to develop content for radio broadcasts, and build lifelong connections with industry experts.
AUDIO PODCAST
In the last 15 years, podcast have gone from mainly a niche market to the mainstream. There’s a world of information and entertainment for people of all interests.
Learn how to create your own high quality podcast over a period of four Saturdays at the Media Academy Campus in the heart of Melville, Johannesburg.
TIKTOK WORKSHOP
With more than 800+ million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
This workshop will not only help you conquer, but provide you with the necessary tools to become a TikTok Guru!